So if you're the marketing super-power that is LRMR, and you take the biggest swing in "company history" by orchestrating the debacle that was this past summer, how do you respond to critics who say the move cost "your brand" roughly one billion dollars in brand equity? By critics I mean, how do you respond to Mark Cuban?
Well I suppose nobody's saying you have to respond to him, but everybody hears him, and nobody's debating his point.You see, Cubes is a lot of things, and while he may be best known for killing it on a three episode run through this past season of Entourage, before he became Turtle's co-star he made a lot of money. He sold a lot of things. He built a lot of businesses. And while it may be easy to say, Cuban's just saying that because LeBron didn't go to Dallas, I'd disagree. Mark Cuban said the following because Mark Cuban - the business man - observed a situation, and thought the following with respect to LeBron's decision and how it all played out: